Scholarships Go To
The Wise Consumer

Before you begin searching for scholarships, here's an essential crash course on a much needed consumer perspective.

Did You Know?

  • The cost of college has increased nearly twice as fast as health care the last 20 years?
  • The total of government backed educational loans now approach $835 billion. With other forms of college-related debt (home equity and credit cards) the figure easily tops $1 trillion!?
  • Many college graduates (and sadly many of the 40% who do not graduate) are burdened with high monthly student loan payments well into their middle adult years?
  • Colleges are well oiled marketing machines and spend upwards of 20-50% of their total revenue to attract the students they need?

Colleges are big businesses whose real goal is to maximize revenue per student.


Five Facts You Should Know
About the College Business

  1. 40% of college students don't graduate from 4 year degree programs, even going out 6 years!
  2. For those students who do finish the average 4 year degree program takes 5.5 years to complete.
  3. 1 out of 3 students transfer within the first two years of college.
  4. Only 3% of all college funding come from private grants.
  5. Free government money - FAFSA- is helpful to some families but is not a meaningful source for most families.

My Conclusions...

  • is that colleges really need students as paying customers!
    • we need to silence the sometimes desperate voice inside most of us parents who think their student needs a college.
  • is that the largest source of free money (including government aid) for most families colleges is at the schools themselves.

Ron's Story
My son also received money from various schools and, looking back, I see that the options were plentiful because of your service's work with our family. One thing that I can tell you that we found to be true was that the most prestigious school does not always offer the best education. Many up-and-coming schools offer more money and are very good schools.

How Do These Insights Apply To Finding Free College Money?

The best way to answer that is to share our story of our daughter Jenna in her search for easy-scholarships.

Scholarships -College as a Business Forum

What is Your Experience Seeing Colleges Operate Like a Business?

Colleges as non-profit instiutions are highly esteemed in our society. As a result, few question their objectives or policies. However, due to the fast rising costs and burdensome debt levels both parents and students are beginning to ask questions.

Where have you seen college's operating practices and policies seem more like a business?

Image Credits
Image #1 - Used by permission from
Salvatore Vuono

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parents talking

What Clients Are Saying

“…without your involvement, we never would have thought to approach the college directly…. We got the documentation together to obtain residency, created letters to send and were granted residency which translated to $20,000 in savings.

THEN we went back and said, 'don’t take away her out-of-state scholarship just because she is now a resident' and got OSU to maintain the $7,000 scholarship".

"We would like to express our appreciation for the service that our daughter received.

She is our first child to go through the college application process, and it was very intimidating for our whole family. You were able to create a clear, understandable path for our daughter.

As a result of all of this hard work, our daughter was offered three presidential scholarships at various colleges, including a full tuition scholarship to a private college.

Thanks again, and we look forward to working with you on our son's upcoming college search."

"HWS presented an above average financial aid award, however, it included some work study. With your guidance, I went back and asked that the work study be converted to either grant or scholarship to relieve the financial burden while allowing my daughter to focus on academics.

They came back with the conversion AND continued to keep her eligible for an equal amount of money through work study."